Traditionally Maruti Suzuki India is known of its economy cars. The company’s most popular model Maruti 800 was one of the highest selling low budget cars in India. However, the company has changed its marketing strategy with the launch of the premium car Kizashi. This move of the company is looked by many analysts as an attempt by the company to change its image.

Maruti is still the market leader in India with more than 50 per cent market share. Some of the popular models from the company include the Swift and the Alto. Most of the premium cars of the company are priced below Rs. 10 lakh and cater to the upper middle class. With the launch of Kizashi, the company plans to target the elite section of the society.

The car comes with a 2.4-liter engine and come with both automatic and manual transmission. The manual transmission is likely to be priced at Rs. 16.5 lakh and the automatic transmission will be available at Rs. 17.5 lakh. Kizashi will be imported as fully built unit from Suzuki Motor Corp. in Japan. The company is planning to import CKD of Kizashi and assemble in its Indian plant. Assembling the car in India is likely to reduce the price of the car as duty of fully built unit is more than 100 per cent.